We’re still, on a weekly basis, in the top 10 downloads in 50 countries with kids-directed games.

If you look at what happened to the app store with super casual in 2014, a lot of utilities, Facebook and the others splitting their mobile portfolio in to multiple apps - if you look at the top charts, the ratio between games and non-games became different. We have customers who are happy and sticking around, downloading one, five, ten games from Tab Tale. We’re running about 600 million downloads to the kids portfolio, with a monthly rate of around 30 million downloads. To date we’re number one in kids, if you look at the download numbers, the revenue numbers, the monthly active users. Sagi Schliesser: We’re running about 350 games right now on all platforms, which is a big undertaking. The company’s studio manager, Roy Shtoyer discussed Crazy Labs’ transition into Hyper-casual titles earlier this year.GamesBeat: What’s the latest update on Tab Tale? How big are you guys now? “So we decided to focus on Crazy Labs as our brand.” We had different inbound queries about our licensing, and so we felt we weren’t very clear about our messaging. “We started putting our new games under the Crazy Labs label. “We’ve been doing these types of games for quite a while, but we felt that from a branding point of view, that was not clear to the market,” Schliesser said. Secondly, Jumanji: Epic Run will come out a month later on December 13th - just ahead of the release of Jumanji: The Next Level. The firm has announced two new titles, one of which - Charlie’s Angels - comes out on November 13th, two days before the new film hits movie theatres. Schliesser added: “More than 90% of our business was created in the last couple of years.”Ĭrazy Labs has 230 employees across its global studios -in Israel, China, Ukraine and Macedonia. “The company evolved two and a half years ago to stop doing educational titles. We pivoted and became very familiar with doing games for the app store. “The company was founded in 2010 to make tablet games and interactive tools for kids. “This name change is reflecting something that has already happened,” said Schliesser. However, in recent years the Israeli firm has focused on hyper-casual games.

Initially, the company had a focus on education and interactive tools for kids. In an interview with GamesBeat, CEO Sagi Schliesser revealed the branding change is the result of the company’s new focus. Israeli mobile publisher TabTale has changed its name to Crazy Labs.

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